Responsibility in the sense of data protection (according to Article 4 sec.7 EU GDPR)
Interior Showroom Jacqueline Koepfer
Online Shop – Interiorshowroom.ch
Phone: +41 44 221 10 8
Contact details of the Data Protection Officer
Email address: firstname.lastname@example.org
Postal address: with the addition “The Data Protection Officer”
Purpose of processing personal data
The collection and processing of personal data helps us
• Improve and optimize the website
• Our online offer to provide its functions and content
• Improve our online offering
• Responding to contact requests and communicating with users.
• Security measures
• Marketing & range measurement.
Collection of personal data when visiting our website
If you use our websites purely informatively, i.e. do not want to register or otherwise contact us, we only collect personal data that your browser transmits to our server. This data is technically required for us in order to be able to display our website and to ensure stability and security (according to Art. 6 sec. 1 lit. f GDPR). The following data can be recorded:
• IP address
• Date, time of request
• Content of the request (concrete page)
• Access status/HTTP status code
• Transferred data quantity
• Website from which the request comes (referrer)
• The specific pages of our website
• Used browser (type, version and set language)
• Operating system (type, version)
This listed data is collected by us in order to ensure a flawless connection of the website and to enable the convenient use of our website by the user. This log file is also used for the evaluation of system security as well as stability and administrative purposes (according to Art. 6 sec. 1 lit. f GDPR).
Contact by email or contact form
We may use contact forms or offer you the possibility to send us emails. If you send us enquiries via contact form or e-mail, your details from the enquiry form or your e-mail including the contact details you provided there will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions.
Under no circumstances will we pass on this data without your consent. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f DSGVO and, if applicable, Art. 6 para. 1 lit. b DSGVO, provided that your request is aimed at the conclusion of a contract.
Your data will be deleted after the final processing of your enquiry, provided that there are no legal storage obligations to the contrary. In the case of Art. 6 para. 1 lit. f DSGVO, you can object to the processing of your personal data at any time.
User data may be stored in a customer relationship management system (“CRM system”) or comparable enquiry organisation facilities.
The enquiries will be deleted by us if they are no longer required. We review the necessity every two years. Furthermore, the statutory retention periods apply.
We may use comment functions on our website, in which case your e-mail address and, if you are not anonymous, the user name you have chosen will be stored next to your comment at the time the comment is created.
If we do not check comments before they are activated, the IP address of the user writing the comment is recorded. We need this data to be able to take legal action against the author in case of legal violations, e.g. hatred, insults, propaganda etc.
If our website offers you to subscribe to comments, you will receive a confirmation e-mail to ensure that you are the owner of the e-mail address provided and that it exists. You can unsubscribe from this function at any time via a link in the corresponding information e-mail. In this case, the data entered as part of the “comment subscription” will be deleted – unless this data has been transferred to us for other, additional purposes elsewhere, e.g. newsletter.
The comments and the associated data are stored with us and remain on our website until the commented content has been completely deleted or the comments have to be deleted for legal reasons, e.g. hatred, discrimination, etc.
Cooperation with contract processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this is only done on the basis of a legal authorisation, e.g. if the data must be transferred to third parties, such as payment service providers in accordance with Art. 6 Para. 1 letter b DSGVO for the fulfilment of the contract, if you have given your consent, if a legal obligation provides for this or on the basis of our legitimate interests, e.g. when using agents, hosting providers etc.
If we commission third parties to process data on the basis of a so-called “contract processing agreement”, this is done on the basis of Art. 28 DSGVO.
SSL or TLS encryption
Our website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, e.g. order enquiries, online offers etc., which you send to us. You can recognize an encrypted connection by the lock symbol in the address line of the browser and the beginning of the address line – namely “https://”. This means that the data cannot be read by third parties.
Payment transactions on our website
If we sell products, services etc. via our website, it is possible that after/on conclusion of the contract with costs, there is an obligation to provide us with your payment data, e.g. credit card number etc. These are required to process the payment.
Payment transactions via the frequently used means of payment (credit cards, direct debit) are carried out via an encrypted SSL or TLS connection. You can recognize this encrypted connection by the lock symbol and the beginning of the address line with “https://”. Your payment data that you transmit to us cannot be read by third parties.
We may use analysis tools on the basis of our legitimate interests, i.e. interest in the static analysis of user behaviour for optimisation and marketing purposes in accordance with Art. 6 Para. 1 lit. f DSGVO or § 15 Para. 3 TMG. We use Google Analytics for our website.
Google Analytics uses so-called “cookies” – text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there.
However, if IP anonymisation is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area, which means that it cannot be traced back to a person. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate the use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.
Google Inc. with headquarters in the USA, has subjected itself to the EU-US data protection agreement “Privacy Shield” for the exceptional cases in which personal data is transferred to the USA (www.privacyshield.gov/eu-us-framework). The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google.
This website may use Google Analytics with the extension “_anonymizelp()”. This means that IP addresses are processed in a shortened form and thus a personal reference can be excluded. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is therefore deleted immediately.
Further information on the use of data by Google, setting and opposition possibilities: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Bublin 4, Ireland.
Fax: +353 (1) 436 1001
– User conditions
– Privacy – Overview
– Ad personalization
Use of Google Adwords Conversion / Remarketing
We possibly use the offer of Google Adwords to draw attention to our offers by means of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In this way, we pursue the interest in showing you advertising that is of interest to you, to increase the attractiveness of our website for you and to achieve a fair calculation of advertising costs. The legal basis for the processing of your data is Art. 6 para. 1 sentence 1 lit. f DSGVO.
These advertising media are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters can be measured to measure success, such as display of the ads or clicks by the users. If you reach our website via a Google ad, Google Adwords will store a cookie in your PC. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values.
These cookies enable Google to recognize your internet browser. If a user visits certain pages on an Adwords client’s website and the cookie stored on their computer has not expired, Google and the client can recognize that the user clicked on the ad and was redirected to that page. Each Adwords client is assigned a different cookie. Cookies can therefore not be tracked through the websites of Adwords clients. We ourselves collect and process.
Based on these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information.
Due to the marketing tools we may use, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.
You can prevent participation in this tracking procedure in various ways:
– by adjusting your browser software accordingly, in particular by suppressing third-party cookies, so that you do not receive advertisements from third-party providers,
– by disabling cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”, www.google.de/settings/ads , this setting will be cleared when you delete your cookies,
– by deactivating the interest-based ads of the providers that are part of the self-regulation campaign “About Ads” via the link www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies,
– by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browser under the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
– Privacy at Google
www.google.com/intl/de/policies/privacy and services.google.com/sitestats/en.html
– Website of the Network Advertising Initiative (NAI)
– Google and EU-US Privacy Shield
– Opposition to data collection
Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called session cookies, which are automatically deleted when you close your browser. Other cookies remain stored on your end device until you delete them or the storage period expires. These cookies enable us to recognize your browser the next time you visit us.
In some cases, the cookies are used to simplify website processes by saving settings (e.g. the retention of previously selected options). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 lit. b DSGVO either for the execution of the contract or in accordance with Art. 6 Para. 1 lit. f DSGVO to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general and activate the automatic deletion of cookies when closing the browser.
The cookie settings can be managed under the following links depending on the browser used:
– Internet Explorer
You can also individually manage the cookies of many companies and functions that are used for advertising. Use the appropriate user tools for this purpose:
– https://www.aboutads.info/choices/ or
Most browsers also offer a so-called “do-not-track function”, which allows you to indicate that you are not being used by Website.
Deletion of data
The data processed by us will be deleted or restricted in their processing in accordance with articles 17 and 18 DSGVO.
Unless expressly stated within the scope of this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations.
If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted, i.e. the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.