Principle and scope
This data protection information relates to the processing of personal data in connection with visits to the websites at theluxe.ch. In order to use our websites and the associated online services or online applications (collectively referred to as services), we process your personal data (hereinafter also referred to as ‘data’). Please note that this data protection information does not apply to websites of other providers to which our website may be linked.
Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are specially protected by special legal provisions. The term processing covers all operations relating to your data, including collection, storage, use, disclosure, archiving or deletion. When processing data, we comply with the Swiss Federal Data Protection Act (DSG), the corresponding Implementing Ordinance (DSGV) and other applicable data protection laws (e.g. the European General Data Protection Regulation, DSGVO), where applicable.
In the following, we would like to explain to you what data we collect, for what purpose we use it and what rights you have with regard to your data. If you transmit data to us via third parties, we assume that you are authorized to do so and that the transmitted data is correct. We therefore ask you to inform the third parties concerned about the processing of their data by us and to provide them with a copy of this data protection information or the relevant product information. If we inform you of an updated version of these documents, we ask that you also pass on these new versions.
Our employees are regularly trained in data protection issues and are subject to a duty of confidentiality. In addition, compliance with data protection regulations is monitored by our data protection department.
Responsible parties and contact
Interior Showroom Jacqueline Koepfer
If you have any questions or concerns regarding the processing of your data or your data protection rights vis-à-vis us, please contact:
Interior Showroom Jacqueline KoepferDatenschutzfachstelle
We attach great importance to the protection of your personal data. When you use our website and services, we primarily process the data you provide to us that is necessary for use, as well as the information we collect directly (see below).
In the course of using our website and services, we collect metadata, such as information about your browser (type and version), your device type (e.g. smartphone or tablet) and your IP address. Furthermore, we collect access data, also called log data. This includes the name of the website accessed, date and time of access, amount of data transferred, notification of successful retrieval, information about the operating system, and information about the last website visited.
We process your data for various purposes in connection with communication with you. This includes in particular answering inquiries, asserting your rights and contacting you in case of queries. In doing so, we primarily use communication data and master data, as well as registration data relating to offers and services used by you. This data may be stored for documentation purposes, training, quality assurance and follow-up inquiries.
Furthermore, we process data for marketing purposes and to maintain the customer relationship. We may send general or personalized information about our offer to our users, for example in the form of irregular contacts by e-mail, mail or telephone, as well as through other channels for which we have contact information from you. You have the option at any time to decline such contacts or to refuse or withdraw your consent to be contacted for promotional purposes. Your consent allows us to better target our online offerings to the needs of our users.
Furthermore, we may use your data for market research, to improve our online offer, our services and, if necessary, for product development.
Finally, we may also store and process your data for security and access control purposes on our website.
We use services from specialized third parties to make use of required digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.
We mainly use data to create server log files in order to perform statistical evaluations for the operation of the website, to ensure the security of the IT systems and to optimize the website. In doing so, we primarily use log data. The legal basis for this data processing is our legitimate interest in providing you with a secure and smooth user experience at all times. We also reserve the right to subsequently review the log data if there are concrete indications of unlawful use.
If you contact us via the contact form, we collect your contact data in order to process your request and answer any follow-up questions. The transmission of this data takes place in encrypted form.
If you have provided us with your e-mail address or contacted us directly by e-mail, we may also send you information by e-mail related to the processing of your requests and questions.
The legal basis for processing your data is based on our legitimate interest in being able to process your online inquiry efficiently and effectively. If the aim of the e-mail contact is the conclusion of a contract, the data processing is based on the initiation of this contractual relationship.
On our websites you have the option to subscribe to our newsletter to receive regular information about us and our offers and services. When you subscribe to the newsletter, your contact data from the input form will be transmitted to us. By ordering the newsletter, you give us your consent and at the same time take note of our data protection information.
The legal basis for the processing of your data is based on our legitimate interest to actively inform you with current information about us based on your interest expressed via registration. You have the option to revoke your consent to receive the newsletter for the future at any time. To do so, you can simply click on the corresponding link at the end of each newsletter sent.
Your data may be used by us to inform you occasionally about news, new products, services or other services of interest to you from us and possibly our partners.
If you do not wish to consent to the use of your data for marketing purposes, you may inform us accordingly or refuse or withdraw your consent to receive marketing information.
We may use Google Fonts on our website to display selected fonts as well as icons and symbols on our website. This is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
Further information on Google Fonts can be found at the following link: developers.google.com/fonts/faq/privacy?hl=en
We may use Google Analytics and Google Tag Manager on our website. This is a web analytics service and supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offer. Further information on Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=en#topic=3441530
Your IP address is anonymized by default on our website before being transmitted to Google. This is done by transmitting your address only in shortened form. In exceptional cases, it may happen that your address is transmitted in full and only shortened in Google’s data center.
Google Ads Conversion Tracking
We may use Google Ads on our website in conjunction with Google Conversion Tracking. This service is provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). When you access our website via a Google ad, Google Ads places a cookie on your device. If you visit certain pages of our website, Google and we recognize from the cookie that you clicked on the ad and were redirected to the corresponding page. Each Google Ads customer receives its own cookie, which, however, is not used for personal identification.
The information collected by the conversion cookie is used to create conversion statistics for Google Ads customers and to analyze your browsing behavior for marketing purposes. This allows us to adapt our advertising offers to your interests. However, no personal information is transmitted with which you can be directly identified.
The legal basis for processing your data is based on our legitimate interest in better tailoring our advertising offers to our users. Further information on conversion tracking and general details on Google Ads and the Google Marketing Platform can be found under the following links:
We may integrate remarketing services from Google on our site. These services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).
In order to present you with interest-based advertisements when you visit our website as part of the Google advertising network, Google uses remarketing cookies. This enables you to be shown advertisements on other websites that are also connected to the Google advertising network, which are related to content that you have previously accessed on our website. If you do not wish to use Google’s remarketing function, you have the option of deactivating it by making the appropriate settings on Google. We do not pass on any personal data to Google without your consent.
The legal basis for processing your data is based on our legitimate interest in better tailoring our advertising offers to our users. Further information on Google Remarketing can be found at the following link: support.google.com/google-ads/answer/2453998?hl=en
Social Media Plugins
We may integrate services from various social media on our website, which are usually recognizable by their respective company or network logos.
When using these services, it results that their providers are communicated your IP address. The providers may link your data to your social media user account via the IP address if you are logged in at that time. In addition, it is possible that your IP address is also stored by the providers when you are logged out or without a corresponding social media account.
The legal basis for processing your data is based on our legitimate interest in providing you with attractive tools related to social media on our website.
We may use Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA) on our website.
The Facebook pixel stores a tracking cookie in the user’s browser, which allows us to track your behavior during your visit to our website. In addition, interest-based advertisements (Facebook Retargeting) can be displayed and user profiles (profiling) can be created. If you have a Facebook account and do not want the described data to be collected and transmitted to Facebook, you have the option of deactivating this function under the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen
The legal basis for processing your data is based on our legitimate interest in analyzing user behavior to optimize our offer and, if necessary, to better tailor our advertising offers to our users. Further information on the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.
You have the following rights under applicable data protection law in accordance with the applicable data protection provisions and subject to certain conditions:
- Right of access: You can request information from us as to whether we process your personal data and, if so, which data this is.
- Right to rectification: – You may request us to correct incorrect data or complete incomplete data.
- Right to erasure: You may request the erasure of your data. However, please note that certain legal requirements or legitimate interests may limit our obligation to delete.
- Right to data portability: – Under certain conditions, you can request that we provide you with the data you have provided in a structured, common and machine-readable format.
- Right to revoke consent: – If the data processing is based on your consent, you can revoke this consent at any time. Please note that the revocation does not affect the lawfulness of the data processing carried out until the revocation.
- Right to object: – You have the right under certain circumstances to object to the processing of your data, in particular for direct marketing or legitimate interest purposes.
- Right of complaint: – If you do not agree with our handling of your data, you have the right to contact our data protection officers or the competent data protection supervisory authority at edoeb.admin.ch.
Please note that these rights are subject to legal requirements and that exceptions and limitations may apply. To exercise your rights, you may contact us in writing or by email at the address below.
Interior Showroom Jacqueline Koepfer
Data Protection Agency
Due to the technical structure of the Internet as an open network, secure transmission of your data cannot be guaranteed in all cases. If you send your personal data to us, you always do so at your own risk.
To ensure the protection of your transmitted data, we use encryption mechanisms according to the current security standards (Transport Layer Security, TLS). TLS is a protocol for secure data transmission on the Internet and is supported by most browsers. It uses the public key method, in which data is encrypted with a publicly accessible key and can only be decrypted again with a specific private key. Most browsers use a key icon or padlock to indicate whether a connection is secure.
We take various technical and organizational security precautions to ensure the protection of your data within our system. Nevertheless, we would like to point out that despite these measures, there is a risk of data loss, unauthorized access to or manipulation of the data by third parties. Please also note that certain network sections and your computer are outside our controllable security area. As a user, you are responsible for informing yourself about necessary security precautions and for taking the necessary measures within your sphere of influence. Any liability on our part for damages incurred by you as a result of data loss or manipulation is fundamentally excluded.
We store your data only as long as it is necessary for the purposes stated by us or as we are legally or contractually obligated. Data that is no longer necessary for the stated purposes will be deleted by us as part of our regular data maintenance or alternatively anonymized.
This data protection information is not part of the contract and can be changed by us at any time. The version published here applies in each case.
Last updated on 29 September, 2023